Privacy Policy.

About This Privacy Policy

Pure Mortgage Growth is committed to handling personal information responsibly and in accordance with applicable Canadian privacy laws.

This policy describes the types of personal information we may collect, why we collect it, how it may be used or disclosed, and the choices available to individuals regarding their personal information.

This website provides marketing, advertising, website, content and customer-acquisition services to mortgage professionals. It is not used to provide mortgage advice or arrange mortgage financing.

Personal Information We Collect

The information we collect depends on how you interact with Pure Mortgage Growth.

Information you provide directly

When you complete a contact form, communicate with us or inquire about our services, we may collect information such as:

• Your name.
• Email address.
• Telephone number.
• Brokerage or company name.
• Province or geographic market.
• The Pure Mortgage Growth services you are interested in.
• Information you provide about your business, marketing objectives or growth plans.
• Any other information you voluntarily provide to us.

Information collected automatically

When you use our website, certain technical information may be collected automatically through cookies, analytics tools and similar technologies. This may include your IP address, browser type, device type, pages visited, referring website, approximate geographic location, time spent on the website and interactions with website content.

How We Use Personal Information

We may use personal information for purposes including:

• Responding to inquiries and requests for information.
• Contacting prospective clients regarding Pure Mortgage Growth services.
• Understanding a mortgage professional's marketing and customer-acquisition needs.
• Preparing proposals, recommendations or service plans.
• Providing and managing services for clients.
• Operating, maintaining and improving our website.
• Understanding website usage and visitor behaviour.
• Measuring the performance of marketing and advertising campaigns.
• Improving our products, services, campaigns and customer experience.
• Preventing fraud, abuse, security incidents or other unauthorized activity.
• Meeting legal, regulatory and contractual obligations.

We seek to limit the collection and use of personal information to purposes that a reasonable person would consider appropriate in the circumstances.

Consent

Where required, Pure Mortgage Growth obtains consent for the collection, use or disclosure of personal information.

Consent may be express or implied depending on the nature of the information, the purpose for which it is being collected and the circumstances.

For example, when you submit a contact form requesting that Pure Mortgage Growth contact you, you are providing consent for us to use the information provided for the purpose of responding to that request.

You may withdraw consent to certain uses of your personal information, subject to legal, contractual or reasonable notice requirements.

Cookies, Analytics & Website Technology

Our website may use cookies, pixels, tags, analytics tools and similar technologies to operate the website, understand how visitors interact with it and measure marketing performance.

These technologies may collect information such as device identifiers, IP address, browser information, pages viewed, referring pages, approximate location and website interactions.

Some cookies are necessary for website functionality. Others may be used for analytics, performance measurement or advertising.

Most internet browsers allow you to control or disable cookies through browser settings. Disabling certain cookies may affect some website functionality.

Advertising & Remarketing

Pure Mortgage Growth may use online advertising and remarketing platforms such as Meta, Instagram, Google and YouTube.

These platforms may use cookies, pixels or similar technologies to measure advertising performance, understand website activity and, where permitted, display relevant advertising to people who have previously interacted with our website or content.

The information collected by those platforms is also subject to their respective privacy policies and privacy controls.

Third-Party Service Providers

Pure Mortgage Growth may use third-party companies to provide website hosting, form processing, email, analytics, advertising, communications, technology and other business services.

These service providers may process personal information on our behalf only to the extent reasonably necessary to perform their services.

Current website and marketing infrastructure may include services provided by companies such as Webflow, FormSubmit, Google and Meta.

Some service providers may process or store information outside Canada. When personal information is processed in another jurisdiction, it may be subject to the laws of that jurisdiction and may be accessible to courts, governments, law-enforcement authorities or regulatory authorities in accordance with applicable law.

When We May Disclose Information

Pure Mortgage Growth does not sell personal information.

Personal information may be disclosed in limited circumstances, including:

• To service providers acting on our behalf.
• When necessary to provide a service requested by you.
• When required or permitted by applicable law.
• To respond to lawful requests from courts, regulators or governmental authorities.
• To investigate suspected fraud, misuse, security incidents or unlawful activity.
• In connection with a proposed or completed sale, reorganization, financing or transfer of all or part of the business, subject to applicable privacy requirements.

Retention of Personal Information

Pure Mortgage Growth retains personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, provide services, maintain appropriate business records and meet legal, regulatory or contractual obligations.

When personal information is no longer required, we take reasonable steps to securely delete, destroy or anonymize it, subject to any legal or operational requirements that require continued retention.

Safeguarding Personal Information

We use reasonable administrative, technical and organizational safeguards designed to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, modification or destruction.

The safeguards used depend on the sensitivity, amount, format and method of storage of the information.

No website, electronic transmission or information-storage system can be guaranteed to be completely secure. We therefore cannot guarantee the absolute security of information transmitted electronically.

Access, Correction & Privacy Rights

Subject to applicable law, you may request information about the personal information Pure Mortgage Growth holds about you and how that information has been used or disclosed.

You may also request that inaccurate or incomplete personal information be corrected.

We may need to verify your identity before processing an access or correction request.

Certain information may be withheld where permitted or required by law, including information protected by legal privilege or information that would reveal confidential information about another individual.

Requests regarding access, correction, consent or privacy practices may be directed to our Privacy Officer using the contact information below.

Marketing Communications

If you consent to receive marketing communications from Pure Mortgage Growth, we may send information about services, marketing strategies, campaigns, content or other information that may be relevant to mortgage professionals.

Commercial electronic communications are sent in accordance with applicable Canadian requirements.

You may withdraw your consent to receive marketing communications at any time by using the unsubscribe mechanism provided in the communication or by contacting us directly.

You may still receive administrative, transactional or service-related communications where appropriate.

Changes to This Privacy Policy

Pure Mortgage Growth may update this Privacy Policy from time to time to reflect changes to our business practices, technology, services or legal requirements.

The current version will be posted on this website and the effective date shown at the top of the policy will be updated when material changes are made.

We encourage visitors to review this policy periodically.

Privacy Questions, Requests & Complaints

Questions, requests to access or correct personal information, withdrawals of consent or complaints regarding our privacy practices should first be directed to our Privacy Officer.

If you are not satisfied with our response to a privacy concern, you may also have the right to contact the Office of the Privacy Commissioner of Canada or another applicable Canadian privacy regulator.