Terms of Use.

Acceptance of These Terms

By accessing, browsing or using this website, you agree to be bound by these Terms of Use and all applicable laws.

If you do not agree with these terms, you should not use this website.

We may update these Terms of Use from time to time. Your continued use of the website after updated terms are posted constitutes your acceptance of those updated terms.

About Pure Mortgage Growth

Pure Mortgage Growth provides marketing, advertising, creative, website, lead-generation, technology and customer-acquisition services designed primarily for mortgage professionals.

Services may include campaign strategy, digital advertising, social media content, landing pages, mortgage broker websites, video content, AI-supported content creation, lead-generation infrastructure and related marketing services.

The specific services provided to any client are determined by the applicable proposal, service agreement or other written agreement between Pure Mortgage Growth and that client.

No Mortgage or Financial Advice

Nothing on this website should be interpreted as a mortgage approval, financing commitment, lending decision, rate quote, mortgage recommendation or offer to provide or arrange credit.

References to mortgages, borrowers, lending products, mortgage strategies or mortgage-market opportunities are presented in the context of marketing services for mortgage professionals.

Mortgage professionals remain responsible for complying with their own licensing, disclosure, advertising, suitability, regulatory and professional obligations.

Website Information

We make reasonable efforts to provide useful and accurate information on this website. However, website content is provided for general informational and marketing purposes and may not always reflect the most recent developments, pricing, platform functionality or service availability.

We may modify, update, remove or replace website content at any time without notice.

You should not rely on website content as a substitute for a specific written proposal or service agreement.

Services, Packages & Pricing

Pricing, packages, promotional offers, included services and other commercial information displayed on this website may change from time to time.

Unless expressly stated otherwise, advertising spend, third-party platform charges, website hosting, domain fees, software subscriptions, AI platform costs and other third-party expenses are separate from Pure Mortgage Growth management or service fees.

Displaying a service or price on this website does not obligate Pure Mortgage Growth to accept an engagement or provide that service to every prospective client.

Final pricing, scope, deliverables, payment terms and responsibilities will be confirmed before an engagement begins.

No Guarantee of Marketing Results

Marketing and advertising performance depends on numerous factors outside the control of Pure Mortgage Growth, including market conditions, competition, advertising platforms, budgets, borrower demand, client follow-up, pricing, underwriting criteria and the client's own sales process.

Accordingly, Pure Mortgage Growth does not guarantee a specific number of leads, inquiries, applications, mortgage transactions, funded volume, revenue, conversion rate, return on advertising spend or other business result unless a specific written guarantee is expressly included in a separate agreement.

Any examples, case studies, campaign data or historical results shown on this website illustrate particular circumstances and should not be interpreted as a promise that another client will achieve the same result.

Separate Client Agreements

Visiting this website, submitting a contact form, sending an email or participating in an introductory conversation does not by itself create a client relationship.

A client relationship begins only when Pure Mortgage Growth and the client agree to the applicable scope and commercial terms of an engagement.

Where a signed service agreement, proposal, statement of work or other written agreement conflicts with these website Terms of Use, the terms of that specific agreement will govern the applicable client relationship to the extent of the conflict.

Acceptable Use

You may use this website only for lawful purposes.

You must not:

• Use the website in a way that violates applicable law.
• Attempt to gain unauthorized access to the website, servers, systems or accounts.
• Introduce viruses, malware, malicious code or other harmful technology.
• Interfere with the security, operation or availability of the website.
• Use automated scraping, harvesting or extraction tools to copy substantial portions of the website without permission.
• Submit false, misleading, fraudulent or unlawful information through website forms.
• Impersonate another individual or organization.
• Use Pure Mortgage Growth content, branding or materials in a way that falsely suggests affiliation, approval or endorsement.

Intellectual Property

Unless otherwise indicated, the website and its original content, branding, written materials, graphics, designs, campaign concepts, layouts, videos, photographs, software, processes and other materials are owned by, licensed to or used with permission by Pure Integrated Financial Services Inc. and Pure Mortgage Growth.

The Pure Mortgage Growth name, Mortgage Growth Engine name, logos, graphics and other branding may not be copied, reproduced, modified or used commercially without prior written permission.

You may view and use this website for your own legitimate informational purposes. No ownership rights are transferred to you by your use of the website.

Third-Party Platforms, Tools & Links

The website and Pure Mortgage Growth services may reference, integrate with or link to third-party platforms and services, including advertising platforms, social networks, website services, analytics tools, AI tools and other technology providers.

These companies operate independently and have their own terms, policies, pricing, functionality and availability.

Pure Mortgage Growth does not control and is not responsible for the content, security, policies or continued availability of third-party websites or platforms.

References to Meta, Instagram, Google, YouTube, Webflow, HeyGen or other third-party products or services do not imply that those companies sponsor or endorse Pure Mortgage Growth unless expressly stated.

Website Availability

We aim to keep this website available and functioning properly, but uninterrupted access is not guaranteed.

Website availability may be affected by maintenance, hosting providers, internet outages, cybersecurity events, third-party services, technical problems or circumstances outside our control.

We may suspend, modify or discontinue any portion of this website without notice.

Disclaimer & Limitation of Liability

This website is provided on an "as available" basis. To the extent permitted by applicable law, Pure Mortgage Growth and Pure Integrated Financial Services Inc. make no representations or warranties regarding uninterrupted availability, completeness or suitability of the website for any particular purpose.

To the extent permitted by applicable law, Pure Mortgage Growth, Pure Integrated Financial Services Inc. and their respective directors, officers, employees, contractors and agents will not be liable for indirect, incidental, consequential, special or similar damages arising from or relating to your use of, inability to use or reliance on this website.

Nothing in these Terms of Use excludes or limits liability where such exclusion or limitation is prohibited by law.

Indemnification

To the extent permitted by applicable law, you agree to indemnify and hold harmless Pure Mortgage Growth and Pure Integrated Financial Services Inc. from claims, liabilities, damages, costs and expenses arising from your unlawful use of this website, your violation of these Terms of Use or your infringement of the rights of another person.

Privacy

Personal information collected through this website is handled in accordance with our Privacy Policy.

Please review the Pure Mortgage Growth Privacy Policy for information about how we collect, use, disclose and protect personal information.

Changes to the Website or These Terms

Pure Mortgage Growth may modify this website or these Terms of Use at any time.

Updated terms will be posted on this page and the effective date will be revised when appropriate.

Your continued use of the website following the posting of updated terms constitutes acceptance of the updated Terms of Use.

Governing Law

These Terms of Use are governed by and interpreted in accordance with the laws of the Province of Ontario and the applicable federal laws of Canada.

Subject to applicable law and any agreement stating otherwise, disputes relating to these Terms of Use or this website will be subject to the jurisdiction of the courts of Ontario, Canada.

Severability

If any provision of these Terms of Use is determined to be invalid, illegal or unenforceable, the remaining provisions will continue in effect to the extent permitted by law.

No Waiver

A failure by Pure Mortgage Growth to enforce any provision of these Terms of Use does not constitute a waiver of that provision or any other right.

Questions About These Terms

Questions about these Terms of Use may be directed to Pure Mortgage Growth.